Patient engagement is the collaborative process between healthcare providers and patients aimed at improving patient health. Over the past few years, the significance and prevalence of patient engagement have grown considerably. Research indicates that when patients feel involved and take an active role in their medical care, they achieve improved health results. Simultaneously, providers observe increased patient satisfaction and retention.
To meet the growing needs of both providers and patients, CollaborateMD has developed a Patient Broadcast Communications feature. This feature allows providers to send targeted one-way communications to multiple patients using various methods (text, email, or phone). Customers can set campaigns with unique parameters to target specific patients, helping them with their healthcare needs and encouraging retention or usage of optional/elective medical services through intelligent marketing.
Who can use this feature?
Users with the Broadcast Communications permission set to Track can use the Tracking section to view past broadcasts. Users with the Broadcast Communications permission set to Campaign can also create or start a campaign to send broadcast communications to patients.
Auth Reps and Admins are able to create campaigns, send communications, and track past communications.
Important Note: You must have the Broadcast Communications feature enabled and configured in the "Services" section to use/send Patient Broadcast communications. For more information on turning this service on, please visit our Manage Broadcast Communications Help Article.